Case Studies

Overview

Respect Your Property

Tri-County Difference

Property Managers

The Challenge

Former Pro Basketball player Kurt David originally hired us to help develop marketing to get sponsorship for a prime time TV show with
PBS.

Kurt David also had a keen interest in getting coached to improve his speaking and platform skills which is very much a part of marketing and delivery here at Video Marketing Edge.

The Result

Here’s the trailer for Kurt David’s TV Show From Glory Days made possible by developing and refining his marketing message. Mr. David has gone on to winning an Emmy Award for his show.

The Message

Dr. Ellen Kahn wanted a concise video message so that busy, hurting, easily distracted patients would not have to scroll through a lot of text to find out if they wanted to make an appointment.

After developing her short video, Dr.Kahn felt the message was so clearly spoken that she removed her previous complicated home page text and opted for the straight ahead script we developed.

Dr. Kahn has received numerous compliments for how quick and easy it is to know what she does, and who she helps in less than 90 seconds.

Testimonial

Most any video production company can shoot a professional video. Our goal at the Video Marketing Edge (formerly Online Video Power) is to bring the client’s message into a sharp focus.

The main part of our “secret sauce” is possessing profound knowledge and application in marketing and communication skills.
As important are skills in delivery coaching so the featured presenter comes across with confidence and a naturalness that cuts through the hype and spin that can turn off so many viewers.

The Goal

Dr. Frizzo and his staff wanted a website that would prepare referrals and new patients for their first dental visit. Working with the doctor and his staff, we developed a comprehensive Content Marketing Bank(CMB). The CMB became the vault from which we developed all the written copy, headlines, and marketing strategy for the web developer.

The Process

Next we captured a series of videos including patient testimonials that helps to inform and establish an emotional connection especially important when it comes to visiting a dentist for the first time.Parents wanted a way their children could watch and hear the Drs. Children’s Story he developed in dental school at home. We developed a video and parents say the kids love watching it again.

The Results

All Dr. Frizzo’s marketing is now unified, crisp and focused with a compelling message that highlights expertise, builds credibility, reduces patient fear before they visit the practice saving the Dr. and staff time and money.

With 20+ years in the Livonia, Michigan area, it was time to freshen their brand. From a thorough discovery process as part of creating a Content Marketing Bank, we positioned the company as “experts.”

New collateral marketing materials were developed to reflect a more concise, crisp and compelling message.

Website Video Introduction

The client wanted their website video to feature client testimonials. Their feature video was longer to appeal to sons and daughters who needed more information to make an informed decision.

The video has proved helpful to concisely conveying Affordable Homecare’s capabilities at the press of a button. The owners remain pleased with the video’s results in attracting new clients.

Testimonial

“Asks those questions we take for granted.”
—Austin Adair, CFO Affordable HomeCare