About
The Video Marketing Edge (VME) is an agile and growing media and marketing company founded by Principal Daron Powers.
The company exists to create web, social media video communications, content marketing, and do it for ethical professionals and companies that want to be known, liked, and trusted as experts or authorities.
Anyone can buy a camera or say they are “marketers.” However, in today’s crowded marketplace, we believe that messaging should reflect higher levels of authenticity, less spin, and prove up a companies difference without a lot of the “me too” boring language typically seen in company digital media and print communications.
Mr. Powers company is informed by 30 years of research and application in the fields of communication, human relations, and performance improvement.
Sample Projects:
- Dale Carnegie Systems: Conducted leadership, communications, public speaking, and sales programs from shop floors to boardrooms and over a decade, becoming a recognized International award winning certified instructor, coach, and sales team leader.
- Developed and presented Future Vision, a proprietary performance improvement seminar that the Ford Motor Company sought out and made available to every salaried and hourly employee.
- Pulte Home Corporation: Consulted over a decade to reinvent how residential homes are built and presented, transforming PHC to become an industry leader dominating D. Power in over 30 markets nationwide.
- BI Worldwide: Developed and delivered dealer and agency leadership, coaching, and performance improvement programs for General Motors, International, H&R Block, etc. throughout the US and Canada.
Daron Powers is an honorable veteran of the U.S. Air Force having served in the Strategic Air Command. He is a published author of Sales in a Challenging Real Estate Market and numerous performance improvement courses, audios, and articles.
Community/Professional Affilations
- President of Local Business Network (LBN) West Bloomfield
- President of Veterans in Business – Birmingham
- Board of Directors – Direct Marketing Association, Detroit
Mr. Powers is a marketing graduate of Eastern Michigan University and is the father of three daughters. For pure fun he enjoys composing and performing blues and jazz music with SkyeIsland.com.
“I am amazed at Daron’s skill in analyzing situations, providing targeted recommendations and when implemented, the results have been significantly improved with employee morale and higher customer satisfaction scores.”
Dick Block,
Manager: Field Operations,
General Motors
“I view you as an agent of positive change in our organization.
I have come to value you as a sounding board for ideas that I have to change the culture of the organization and move it forward at a faster pace. Your input is valued and has been acted on in many cases.”
Anthony C. Lewandowski
President, Allied Incorporated
